An independent software studio

Practical software for fitness, security and everyday data.

imelabs is a small portfolio of focused products. Each one solves a real workflow before it tries to solve a market. We ship the tools we use, then grow them on their own merits.

Founded
2024 · United Kingdom
Stage
Bootstrapped · Pre-revenue
Products shipped
2 live · 2 in development
01 · Thesis

One operator. Focused bets. Durable software.

A lot of new software solves problems people don't actually have. imelabs picks products where the workflow is real and repeatable, and where a single operator can ship faster than a larger team can hold a meeting.

01

Narrow before broad.

Each product solves one specific job for one specific user. Distribution and breadth come later. The first version of every imelabs product is shipped to a real workflow before it is shown to a market.

02

Built from use, not spec.

Software the founder relies on daily compounds faster than software built to a brief. BotPT exists because I needed it. Every product here is, or will be, used by its maker before anyone else sees it.

03

Models as substrate.

Retrieval, model orchestration and adversarial training are infrastructure, not features. The product on top has to stand on its own merits. If it doesn't, the AI underneath isn't doing real work.

02 · Portfolio

Four products, one operating model.

Each product runs on its own domain, has its own roadmap, and is built to either grow into a standalone business or sharpen the studio's craft. BotPT is the current focus.

Live · Primary

BotPT

Fitness · RAG · Personal training

An AI-native training partner that remembers. BotPT keeps long-term context on your workouts, injuries, preferences, and progression through a structured notes system, so each session builds on the last instead of starting from scratch.

Retrieval-augmented Workout tracking Long-term memory Consumer SaaS
Open BotPT botpt.co.uk
Beta

Aegis

Security · Red-team training · B2B

A defence tool that trains employees to spot AI-driven manipulation. Fake posts, social-engineering content, generated artefacts. Aegis runs adversarial drills and learns from every user response, so the model sharpens against the threats it actually sees.

Security awareness Adversarial AI Continuous learning Enterprise
Open Aegis aegis.imelabs.co.uk
In development

MyIME

Personal data · Insights · Consumer

Your data, on your terms. MyIME ingests records from the services you already use and turns them into clean, comparable graphs and insights, without locking the underlying data inside another silo. A personal analyst for the data exhaust of modern life.

Personal informatics Data portability Consumer
In development

Schemo

Inventory · Marketplace · Community

An inventory and crafting platform for scrap builders, makers and engineers. Part toolset, part social network, part marketplace. Track parts, share builds, and trade with the community. The inventory layer becomes the foundation for a buyer-and-seller economy.

Marketplace Community Inventory Vertical SaaS
03 · Approach

"I'd rather ship four sharp tools used by a few people than one bloated platform used by no one."

imelabs is, today, one person. That is a feature. The portfolio is intentionally narrow, the cost base is intentionally low, and the loop between user and builder is intentionally short. Capital, when it arrives, accelerates a pattern that is already working. It doesn't fund the search for one.

Current focus is BotPT. The other three products are real, in active development, and on public domains so the work is visible. If something here resonates with how you invest, I'd like to hear from you.

imelabs · Founder & sole operator
Investor enquiries

Building quietly. Open to the right partners.

imelabs is bootstrapped and pre-revenue by design. The work comes first. If you back focused operators early, before the metrics catch up to the conviction, I'd welcome a conversation.

Stage Bootstrapped · Pre-seed appropriate
Headcount 1 · Solo operator
Live products BotPT · Aegis (beta)
In build MyIME · Schemo
Geography United Kingdom
Direct line